There are lots of paid blog networks on the market that promise unlimited backlinks and improved search engine rank, all for very little effort on your part. They can cost between $30 a month to many hundred a month but are they really worth the money? Let's look at a few of the advantages and disadvantages of these services.

The thought behind these blog networks is always to allow you to create backlinks to other websites without having to beg and grovel with other webmasters. A few of these services started out as private networks and some were set up to be sold being a service right away.

The idea is that you could post your content to these blogs and include links back for your various other websites. This can help both with indexing for newer sites and with increasing search engine results with the additional backlinks.

Of course, the big benefit is it's all handed to you on a silver platter - there isn't any searching for sites that may link to you. You can post whatever content you want, including whatever anchor text links you would like, as long as you keep to the rules of the blog network.

Actually, you'll get varying degrees of value readily available networks. Many of them, especially around the cheaper end of the price spectrum, are made up of low-PR sites that do not really have lots of "link juice" to pass along to your site over the links you place there. Other networks have an overabundance powerful sites nevertheless, you generally pay far more money to join them.

It's also debatable whether links on blog networks offer much value, whatever the quality of the sites. There is no doubt that they will get picked up quickly with the search engines, and can help speed up indexing. But of many of these blogs, this post (and link) will end up on a deep archive page with little or no Pagerank once it drops off the first couple of pages.

Another major problem is how transparent the blog networks are. After all, if a Google employee can enroll in the service and easily identify every one of the blogs inside the network, it would not take much for them to completely discount all the links on web sites.

These types of blog networks can function well as part of a larger traffic strategy, in case you rely on them as your primary way to obtain links you will likely be disappointed.

Of course, if you do sign up for one, make sure they don't share all of the sites within the network. Ideally you want a system which doesn't show you the sites, but handles the posting to suit your needs.

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