Website optimization can be done in two ways - the honest one (white hat) and the bad one (black hat).

White hat optimization refers to honest SEO tactics, recognized by the search engines.

Black hat SEO methods are way to deceive your way to higher site ranks. If the search engines find out that (and they mostly do), your website will get penalized and thrown at the bottom of the search results.

Black hat actually represents dishonest methods of building links.

There are 2 parts of website optimization - on-site optimization and off-site optimization.

On-site optimization refers to proper inter-linking of your website pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good SEO and accounts for about 25% of your web site rank in search engines.

Off-site optimization represents to obtaining proper links pointing to your web pages. The most crucial thing about the linking is who the link is coming from and what the anchor text is (it needs to be relevant to your website content).

Let's suppose we have a web site A, which is about pet training, and web site B, which is about earning cash, both linking to your site X, which is also about earning cash.

In both cases, the link's anchor text should be relevant to your website content and should contain words that you want to rank high for. Anchor texts similar to click or click here will be totally useless. As a matter of fact, anything other than your relevant phrases would be useless.

If we suppose that both sites, A site and site B, link to your web site, X, with relevant phrases (such as making money online), the link from page B has a higher significance than a link from page A, but both have value as they are relevant.

A link is considered a vote from one website to another. Google pagerank (Google's view of web site's importance, is between 0 and 10) is another relevant key for rankings on Google. The higher the pagerank of the web site linking to you, the higher the link value in Google's eyes. You should get links from all relevant pages, not just high pagerank websites.

Actually, all links with relevant anchor text, obtained in a natural way, are good for your web site ranking. Never stop the linking process, even when you rank first on all search engines for your wanted phrases.

There are a lot of factors search engines consider when they rank web sites, such as page sizes (should be less than 100 KB), domain age, number and quality of links, link age and many others. It could take years for you to gain your hoped search engine rank.

SEO is very time-consuming, but provides long-term results and is vital for any online company. If you need search engine submission or other guaranteed seo services, use a professional organic seo company to do the work for you!

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